iTechnoBuzz!!

Hello Readers,

Today I am posting some of the most common SEO mistakes which can spoil your Website or Blog rankings.

SEO Mistake #1: Packing Meta-Tags Full Of Keywords WONT Optimize Your Page

During the 90’s, the extent of “SEO optimizing” for many webmasters was simply to insert relevant keyword phrases into the meta-tags for a page.

There’s nothing necessarily wrong with adding keywords into this field that represents valid information on the page itself, but placing a long list of similar phrases with duplicate words (reaching 10 or 12 phrases) is a major SEO faux pas.

And as of this year, September 2009 to be exact, due to many years of webmasters constantly using meta-keywords to spam keywords, Google no longer even looks at the meta-keywords in order to rank your website.  This doesn’t mean the meta-keywords are not useful for aligning the page with particular valuable search phrases – but it certainly is nowhere near as valuable as it used to be, and overusing it can put your site at risk for a lower ranking.

SEO Mistake #2 & #3: Not Using The Keywords In Your Title & Permalinks

Every SEO guru worth his salt knows that the two most effective areas of a webpage that you can get the most bang for your efforts is the title and permalink.

They don’t always necessarily have to the be same, but they do need to focus on the a primary keyword phrase that you’re trying to target with your article. If you don’t target that phrase in your title and permalink, you’re wasting your time and you’ll only reach a small fraction of your intended online audience. In WordPress, you can set up your permalink to be descriptive like this.

So never set your default Permalink setting to any random numbering system.

SEO Mistake #4 & #5: Using Javascript Or Using Only Flash/AJAX

I would never suggest that a web designer shouldn’t make use of the latest and greatest website scripting languages that offer a more interactive online experience, but to use scripting to serve up all or a majority of your website content is SEO suicide.

Flash and AJAX websites are aesthetically superior to most traditional websites, however they struggle when it comes to search engine ranking because there’s virtually nothing for search engines to crawl. The same goes for websites that utilize Javascript to generate web pages on-the-fly depending on user interaction. Search engine crawlers cannot touch those script-generated pages at all.

SEO Mistake #6 – Keyword Spamming

There is nothing that Google hates more than a website that attempts to hijack the crawler with an overabundance of particular keyword phrases. You can be certain that if you are targeting the phrase “make money online,” and plaster the phrase all over your article a dozen times (this is known as keyword “stuffing”), you may actually see an immediate short term spike in traffic to that page. However, you can also be certain that in time, not only will that traffic drop off quickly, but your entire domain will struggle to rank very highly (if at all) in Google search results under every keyword phrase you write about.

SEO Mistake #7 – Spamming for Backlinks

Now, don’t get me wrong, I’ve always preached that you should post on forums and blogs in order to generate quality backlinks to your own site. This is what I described in my recent article on increasing blog traffic when I mentioned engaging the blogosphere every single day. However, simply posting for the sake of achieving a link back to your site is a major social networking no-no.

Some folks even “stage” conversations within the comment areas of blogs to generate interest. If your only purpose for posting comments to a blog or forum is to generate a link to your site, don’t bother. It won’t win you any fans within the industry or niche that you’re trying to target, and secondly, the transparency of the effort will make most readers skim right past your comment, or even worse you could get banned.

SEO Mistake #8 – Not Optimizing Images

In 2007, on the Google Webmaster Central blog, Google’s own Ríona MacNamara provided a very important clue to SEO enthusiasts with the statement, “As the Googlebot does not see the images directly, we generally concentrate on the information provided in the ‘alt’ attribute.” So, what does this mean for your SEO efforts? It means that you better start taking advantage of your image alt-text tags if you want to have some advantage over your competition.

So make sure you right relevant information about the image in its “alt” tag.

SEO Mistake #9 – Producing Stupid, Poorly-Written Content

One of the worst symptoms of black-hat SEO scammers trying to outsmart Googlebot’s crawl algorithm is the evolution of “content-mills.” Now, given just about every blog out there is a content mill to some extent, at least when there’s a certain level of investment and quality checks in place, you know that the articles you read are going to be written using proper grammar, offer a decent style of writing and provide useful content. However, there are countless blogs and writers out there who simply churn out 500 word blocks of text as fast as they can with the hopes of capturing search engine traffic.

What does this have to do with SEO? The SEO lesson to learn here is this: Yes, Google prefers websites and blogs that are fresh and constantly updated with new content, but that doesn’t mean you should ever overlook quality just to get your content published quickly. Focus on producing high-quality, valuable content that people will want to link to and return to again and again.

SEO Mistake #10 – Submitting Your Website

Do you remember the days when trying to get your website noticed online meant submitting your URL to as many search engines as possible? The fact is, these submission forms still exist on many of the major search engines even though they are completely outdated and unnecessary.

Search Engines rely on crawlers for visiting websites, and flling those silly forms is completely irrelevant.

Thanks!!

What reciprocal Linking doo?

1)Attract visitors from the linking partner to your own site.

2)Improve your page ranking with the search engines.

Important Considerations:-

1. Building online relationships is a great way to explore. Link Back with relevant websites, it is a great way to start building partnerships with other website owners and may open the door for future joint venture requests.

2. Build your link popularity. Most search engines view sites that have many links to them as being important. So, the more sites that link to your site, the higher your site might rank. But again, make sure that all reciprocal links are relevant to your site or the search engines will penalize you.

3. Avoid exchanging links with sites that have a huge link directory. If your site is listed on page 43 in your category of another site’s link directory, few people will ever see your link. Although a link will be generated to your site for the search engines, you will not receive much traffic from the link exchange. Try to exchange links with sites where your link will be displayed on the first, or at the most, the second page of another site’s link directory.

4. Don’t exchange links with everybody that asks. What advantage is there in exchanging links with a site that sells wedding favors when your site is about dog training? Anyone that visits the wedding favor site will be looking for information concerning weddings, not dog training, and very few will click on your link regardless of how high the page rank is for the wedding site. The key here is to exchange links only with sites that are relevant to your site or to your keywords.

5. The main goal of any linking strategy is to get more traffic to a website. Reciprocal linking can work for or against you in this matter depending on the site that you exchange links with. If you exchange links with sites that receive a lot of traffic, some of that traffic may be diverted to your site. On the other hand, if you exchange links with a low traffic site, you may divert some of your traffic to the other site without seeing a similar return. The solution is to exchange reciprocal links with a site with a page rank no lower than one level below yours and to try to exchange links with many sites with a higher page rank. Ideally, you would seek to exchange links with sites that have at least a PR 4.

How To Set Up A Link Page

The optimum way to set up a link page is to enter all links manually. Yes, it is time consuming but when you are starting out, this is the best way to do it.

You would first need to set up a page on your website just for your link categories. You can call this page anything you like such as Links, My Partners, Link Partners, My Link Partners, etc. Set up this page with the major categories and subcategories that are relevant to your site. Then, set up a page for each subcategory that will contain the actual links. Test to be sure that whenever anyone clicks on a subcategory that they are taken to the appropriate link page.

Prepare a short 3 – 5 line ad about your website or your product and include the URL to your website. This should be in HTML code for easy uploading. Each linking company has their own procedure, but generally, each time you ask to exchange links, you’ll need to copy and paste the other website’s HTML code onto your link page under the correct category and subcategory. You will then need to upload the updated page to your website.

Once this is done, let the other website know on which of your pages they can find their link. If the other website owner approves the link exchange, they should add your link to their link page and inform you on exactly what page you can find it.

Check to make sure that your link has been added to their site. If they have not added your link, you have the option of contacting the website owner as to why or of removing their link from your site.

Mention reciprocal linking on any internet marketing forum and you will be sure to get a barrage of heated replies. There is a continual debate about the advantages and disadvantages involved in reciprocal linking and both sides make convincing statements.

If you do decide to get involved in reciprocal linking, join only well established link exchanges that allow you to approve or disapprove the link. Avoid link farms or link exchanges that will automatically exchange your link with their entire database regardless of the relevancy to your website.

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