10 Common SEO Mistakes to be Avoided

Hello Readers,

Today I am posting some of the most common SEO mistakes which can spoil your Website or Blog rankings.

SEO Mistake #1: Packing Meta-Tags Full Of Keywords WONT Optimize Your Page

During the 90’s, the extent of “SEO optimizing” for many webmasters was simply to insert relevant keyword phrases into the meta-tags for a page.

There’s nothing necessarily wrong with adding keywords into this field that represents valid information on the page itself, but placing a long list of similar phrases with duplicate words (reaching 10 or 12 phrases) is a major SEO faux pas.

And as of this year, September 2009 to be exact, due to many years of webmasters constantly using meta-keywords to spam keywords, Google no longer even looks at the meta-keywords in order to rank your website.  This doesn’t mean the meta-keywords are not useful for aligning the page with particular valuable search phrases – but it certainly is nowhere near as valuable as it used to be, and overusing it can put your site at risk for a lower ranking.

SEO Mistake #2 & #3: Not Using The Keywords In Your Title & Permalinks

Every SEO guru worth his salt knows that the two most effective areas of a webpage that you can get the most bang for your efforts is the title and permalink.

They don’t always necessarily have to the be same, but they do need to focus on the a primary keyword phrase that you’re trying to target with your article. If you don’t target that phrase in your title and permalink, you’re wasting your time and you’ll only reach a small fraction of your intended online audience. In WordPress, you can set up your permalink to be descriptive like this.

So never set your default Permalink setting to any random numbering system.

SEO Mistake #4 & #5: Using Javascript Or Using Only Flash/AJAX

I would never suggest that a web designer shouldn’t make use of the latest and greatest website scripting languages that offer a more interactive online experience, but to use scripting to serve up all or a majority of your website content is SEO suicide.

Flash and AJAX websites are aesthetically superior to most traditional websites, however they struggle when it comes to search engine ranking because there’s virtually nothing for search engines to crawl. The same goes for websites that utilize Javascript to generate web pages on-the-fly depending on user interaction. Search engine crawlers cannot touch those script-generated pages at all.

SEO Mistake #6 – Keyword Spamming

There is nothing that Google hates more than a website that attempts to hijack the crawler with an overabundance of particular keyword phrases. You can be certain that if you are targeting the phrase “make money online,” and plaster the phrase all over your article a dozen times (this is known as keyword “stuffing”), you may actually see an immediate short term spike in traffic to that page. However, you can also be certain that in time, not only will that traffic drop off quickly, but your entire domain will struggle to rank very highly (if at all) in Google search results under every keyword phrase you write about.

SEO Mistake #7 – Spamming for Backlinks

Now, don’t get me wrong, I’ve always preached that you should post on forums and blogs in order to generate quality backlinks to your own site. This is what I described in my recent article on increasing blog traffic when I mentioned engaging the blogosphere every single day. However, simply posting for the sake of achieving a link back to your site is a major social networking no-no.

Some folks even “stage” conversations within the comment areas of blogs to generate interest. If your only purpose for posting comments to a blog or forum is to generate a link to your site, don’t bother. It won’t win you any fans within the industry or niche that you’re trying to target, and secondly, the transparency of the effort will make most readers skim right past your comment, or even worse you could get banned.

SEO Mistake #8 – Not Optimizing Images

In 2007, on the Google Webmaster Central blog, Google’s own Ríona MacNamara provided a very important clue to SEO enthusiasts with the statement, “As the Googlebot does not see the images directly, we generally concentrate on the information provided in the ‘alt’ attribute.” So, what does this mean for your SEO efforts? It means that you better start taking advantage of your image alt-text tags if you want to have some advantage over your competition.

So make sure you right relevant information about the image in its “alt” tag.

SEO Mistake #9 – Producing Stupid, Poorly-Written Content

One of the worst symptoms of black-hat SEO scammers trying to outsmart Googlebot’s crawl algorithm is the evolution of “content-mills.” Now, given just about every blog out there is a content mill to some extent, at least when there’s a certain level of investment and quality checks in place, you know that the articles you read are going to be written using proper grammar, offer a decent style of writing and provide useful content. However, there are countless blogs and writers out there who simply churn out 500 word blocks of text as fast as they can with the hopes of capturing search engine traffic.

What does this have to do with SEO? The SEO lesson to learn here is this: Yes, Google prefers websites and blogs that are fresh and constantly updated with new content, but that doesn’t mean you should ever overlook quality just to get your content published quickly. Focus on producing high-quality, valuable content that people will want to link to and return to again and again.

SEO Mistake #10 – Submitting Your Website

Do you remember the days when trying to get your website noticed online meant submitting your URL to as many search engines as possible? The fact is, these submission forms still exist on many of the major search engines even though they are completely outdated and unnecessary.

Search Engines rely on crawlers for visiting websites, and flling those silly forms is completely irrelevant.

Thanks!! 😉

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Dhaval Malte

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Comments

  1. Thanks for this article… I currently maintain a blog and much of the information you have provided is very helpful and relevant.

    Rick

  2. Great tips.Along with black hat tactics one should avoid these things also.Thanks for sharing.

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